EAT. was introduced in 2006 to capitalise on the success of Fei Siong Group, which was fast cementing its reputation as a purveyor of local food in the F&B business scene, serving as the first establishment to represent Fei Siong’s history of selling fish ball noodles and soup. Conveniently located in suburban and city centre malls, EAT. is one of the first local F&B brands to take hawker food out of hawker centres and venture into shopping centres as a standalone specialty outlet. Its cosy, eat-and-go concept is designed to appeal to diners seeking quick and fuss-free meals at affordable prices. EAT. offers a variety of traditional local dishes, such as bak chor mee (minced pork noodles), fishball noodles, laksa, and an array of fried snacks. Allowing customers to enjoy authentic local fare in a convenient and comfortable setting.